Building What's Next.
LYLLAK creates, owns and operates digital brands and products.
LYLLAK makes brands it keeps.
We create digital brands and products, own them outright, and run them ourselves — every day, for the long term.
- Not an agency.
- We don't build for clients. Everything we make, we operate.
- Not a fund.
- We don't buy stakes in other companies. We start our own.
- Not one brand.
- Each brand gets its own name, voice and audience. LYLLAK stays behind it.
Four pieces. One structure.
The LYLLAK mark is four separate pieces that only read as one when they lock together. That is how the company works.
The brands
Four brands, each one real, each with its own name, site and voice.
Brand 01 — operated by LYLLAK, run as its own brand
ADHD is complicated. Your tools don't have to be.
Practical books, self-screening and tools for adults exploring ADHD-related patterns — starting, time, focus, organisation, finishing and overwhelm.
- Free self-screening10 questions, about 3 minutes.
- Complete assessment48 questions, a written report and a 7-day plan.
- BooksThe ADHD Starting Problem, Five Minutes From Now and The ADHD Self-esteem Problem.
- ToolsWorkbooks and planners, in development.
Self-screening, not a diagnosis.
Visit DopaFixBrand 02 — operated by LYLLAK, run as its own brand
Think you know them? Prove it.
Quizzes, tests and card games for couples, crushes and the curious — from flirty to deep. Take them alone, or compare with someone without either of you seeing the other's answers.
- Quizzes and testsAcross six moods, from Love to Solo.
- Couple ModeCompare answers privately. Counts and differences, never a score.
- Card gamesPlay on one phone, or print the free card packs.
For reflection and fun, not counselling or a diagnosis.
Visit MatchMindBrand 03 — operated by LYLLAK, run as its own brand
Your sky, your card, your day.
Meet Yu, the witch cat who reads the real sky and the old stories, and always tells you which is which. Your sign, a daily reading, a card of the day and the sky you were born under, free and without an account.
- TodayA reading for your sign, a card of the day and the Moon, every day.
- See your ownYour birth sky and chart, calculated on your device, with every reading labelled Measured or Tradition.
- Free, for realTarot, Match, dreams and My universe. Kept on your device, no account.
Measured astronomy beside symbolic traditions. Neither pretends to be the other.
Explore YuniverseBrand 04 — operated by LYLLAK, run as its own brand
You're more interesting than you think.
Short quizzes about how you think, what you know and which Odd you are, hosted by The Odd: one eye wide open, one not convinced. No account, and your answers never leave your browser.
- Personality quizzesFrom the group chat to your houseplant, with how your answers leaned.
- Trivia, with sourcesEvery answer explained, and every fact checked against a named source.
- Visual quizzesPick pictures and colours, then meet your Odd.
For fun and self-reflection, not a diagnosis or professional advice.
Take an Oddly quizWhat we build
Each brand stands on its own. Underneath, they share one layer we build once and run properly.
- Consumer brandsA name, a voice and an audience of its own.
- Digital productsThings people use alone, at their own pace: screenings, assessments, tools.
- Books and practical resourcesPrinted and digital, written for real situations rather than ideal ones.
- The operating layerPayments, delivery, support and careful data handling. Shared by every brand.
What we hold to
- Useful beats impressive.
- Every brand gets its own identity.
- If we can't stand behind a claim, we don't make it.
- Build small. Learn fast. Operate for years.